Upon completion of this course, participants will be able to:

• Design and implement effective **Email Marketing Campaigns** for acquisition, nurturing, and retention.
• Master the strategy and setup of **Marketing Automation Workflows** (drip campaigns, lead scoring, segmentation).
• Apply advanced **List Segmentation** techniques to achieve superior open rates and click-through rates (CTR).
• Ensure optimal **Email Deliverability** and compliance with anti-spam laws (CAN-SPAM, GDPR).
• Design high-converting email templates and utilize A/B testing for continuous optimization.
• Integrate email and automation platforms (e.g., HubSpot, Mailchimp) with CRM and sales systems.
• Measure the true **ROI of Email Marketing** using metrics like revenue per email and CLV.
• Develop personalized and dynamic content strategies for superior customer engagement at scale.

• Email Marketing Specialists and Managers
• Marketing Automation and CRM Administrators
• Digital Marketing Managers and Strategists
• Sales and Business Development Professionals
• E-commerce Managers and Customer Retention Specialists

• Hands-on Workshop: Designing and Mapping a Multi-Stage Lead Nurturing Automation Workflow
• Case Studies on High-Converting Email Campaigns and Automation Successes
• Individual Exercise: Auditing an Email Template for Design, Deliverability, and A/B Test Ideas
• Role-Playing Scenario: Presenting an Email List Segmentation Strategy to the Sales Team
• Discussions on GDPR/CAN-SPAM Compliance and the Ethics of Tracking Customer Behavior

Unit 1: Email Strategy and Deliverability Fundamentals

• Defining the strategic role of email in the customer journey and marketing funnel.
• Understanding list hygiene, opt-in best practices, and the legal framework (**GDPR, CAN-SPAM**).
• Mastering **Email Deliverability**: sender reputation, IP warming, and avoiding spam filters.
• Key metrics: open rate, click-through rate (CTR), conversion rate, and unsubscribe rate.
• Strategies for effective list building and lead capture across web properties.

Unit 2: List Segmentation and Personalization

Targeting and Relevance
• Applying advanced **Segmentation Techniques** (demographic, behavioral, purchase history).
• Utilizing dynamic content and personalization tags for increased engagement and relevance.
• Designing content that speaks to the specific stage of the customer journey (TOFU, MOFU, BOFU).
• Strategies for re-engaging inactive subscribers and managing email fatigue.
• Integrating email data with the CRM for holistic customer profiling.

Unit 3: Marketing Automation Mastery

Workflows and Nurturing
• Defining and setting up core **Marketing Automation Workflows** (welcome, abandonment, post-purchase).
• Mastering **Lead Nurturing and Lead Scoring** for sales-ready qualification.
• Strategies for complex drip campaigns and branched logic based on user behavior.
• Integrating automation with the sales team for automated handover and follow-up tasks.
• Utilizing automation for customer service, feedback loops, and internal alerts.

Unit 4: Campaign Design and Optimization

Testing and Conversion
• Designing high-converting email templates (responsive design, effective CTAs, visual hierarchy).
• Mastering the process of **A/B and Multivariate Testing** (subject lines, content, send times).
• Techniques for using urgency, scarcity, and social proof in email copy.
• Analyzing and optimizing the post-click landing page experience for higher conversion.
• Strategies for maximizing revenue per email and transactional email effectiveness.

Unit 5: ROI and Advanced Integration

Metrics and Systems
• Measuring the true **ROI of Email and Automation** and its contribution to CLV.
• Integrating email marketing with social media, content, and paid channels.
• Selecting, implementing, and migrating between **Marketing Automation Platforms**.
• Developing a robust email data security and compliance audit framework.
• Future trends: AI-driven email optimization and hyper-personalization at scale.