Email Marketing and Marketing Automation

This practical course focuses on mastering **Email Marketing and Marketing Automation**, the most cost-effective channels for customer retention, conversion, and loyalty building. Participants will learn how to design high-converting email campaigns, segment lists effectively, and implement complex automation workflows (drip campaigns, lead nurturing). The curriculum emphasizes the strategic integration of email with CRM and sales platforms, focusing on personalization, deliverability, and advanced metrics like conversion rate and customer lifetime value (CLV). Mastery of automation transforms communication from mass emailing to highly personalized, timely, and revenue-driving interactions.