Platform Economics and Ecosystem Design: Digital Business Model Innovation

This advanced strategic course examines the revolutionary shift from traditional linear business models to scalable, multi-sided digital platforms (e.g., Amazon, Uber, and Salesforce). Participants will gain a deep understanding of the unique economic principles—chiefly network effects—that drive explosive platform growth and competitive advantage. The program focuses on the practical steps of designing, building, and governing an effective digital ecosystem that leverages external partners and customer networks. Mastering these concepts is crucial for leaders seeking to move beyond simple digitalization to true business model reinvention in the digital economy.