Marketing Metrics and ROI Analysis

This hands-on course provides the practical skills necessary to select, calculate, and interpret the **Marketing Metrics and ROI Analysis** that matter most to the business bottom line. It focuses heavily on financial accountability, showing participants how to link marketing activities directly to revenue generation and profit contribution. The curriculum covers key financial metrics, advanced attribution models, and techniques for profitability analysis by segment. Participants will leave with a toolkit of proven methods for moving beyond vanity metrics to truly justify marketing spend, securing budget, and driving profitable growth.