Brand and Product Planning

This course provides a deep dive into the intertwined disciplines of **Brand and Product Planning**, which are central to creating and sustaining customer value. Participants will learn the end-to-end process, from market research and idea generation to product launch and brand portfolio management. The curriculum focuses on defining a compelling brand identity, managing the product lifecycle, and making critical decisions about features, positioning, and packaging. Mastery of this discipline is essential for driving profitable product success and building long-term brand equity that commands premium pricing and customer loyalty.