Strategic Marketing Planning

This course focuses on the highest level of the marketing function: **Strategic Marketing Planning**, ensuring marketing efforts are inextricably linked to long-term corporate goals. Participants will move beyond tactical campaigns to master environmental analysis, goal setting, portfolio management, and the articulation of competitive advantage. The curriculum is designed to equip leaders with the tools to formulate a market-driven vision, identify profitable growth opportunities, and allocate resources across the portfolio effectively. By mastering strategic planning, participants will be able to architect marketing programs that deliver sustained competitive advantage and long-term organizational success.