Marketing Management Training

This advanced training is designed for professionals transitioning into or currently holding **Marketing Management** roles, focusing on strategic decision-making and team leadership. It covers the essential management process, from conducting deep market analysis and designing robust strategies to implementing plans and controlling marketing performance. Participants will master resource allocation, budget justification, and the integration of diverse marketing functions (digital, product, communications) for cohesive market execution. The course aims to develop managers who can drive profitable growth by aligning marketing activities with overall business objectives.