Social Selling: Using Digital Platforms for Prospecting

Social selling represents the modern approach to prospecting and relationship building that leverages social media platforms to identify, connect with, and engage potential customers. This comprehensive course teaches strategic methodologies for using LinkedIn, Twitter, and other digital platforms to build professional networks, establish thought leadership, and generate qualified leads. Participants will learn to create compelling personal brands, share valuable content, and engage prospects through meaningful conversations rather than cold outreach. The curriculum covers both strategic framework and tactical execution, emphasizing measurable ROI and integration with traditional sales processes for maximum impact in today's digitally-connected business environment.