Digital Transformation in Product and Service Offerings

Digital transformation represents a fundamental reimagining of how organizations use technology, people, and processes to fundamentally change business performance and value delivery. This comprehensive course explores strategies for transforming traditional products and services into digital or digitally-enhanced offerings that meet evolving customer expectations and create new revenue streams. Participants will learn to identify digital transformation opportunities, develop business cases, and lead cross-functional initiatives that leverage emerging technologies to create competitive advantage. The curriculum covers everything from digital product strategy and agile development methodologies to change management and measuring transformation success in rapidly evolving digital markets.