Creating Compelling Visual Content for PR

In today's visually driven media landscape, PR professionals must be adept at integrating high-quality visual content into every campaign. This course provides the practical skills to conceptualize, produce, and deploy compelling visuals—including infographics, short videos, and high-impact photography—to enhance storytelling and secure media coverage. Participants will learn to create visual content that adheres to brand guidelines, is optimized for digital distribution, and meets the tight deadlines and technical specifications of newsrooms and social platforms. The focus is on leveraging visuals to cut through the noise, increase engagement, and make complex PR messages instantly understandable and shareable.