SEO and Digital Storytelling

In the digital age, a great story is useless if it can't be found. This essential course teaches PR professionals how to integrate **SEO (Search Engine Optimization)** principles with compelling digital storytelling to maximize visibility and impact. Participants will learn technical SEO basics, master keyword research, and optimize all PR outputs—from online newsrooms to press releases—for search engines. The curriculum emphasizes the strategic convergence of editorial narrative and technical optimization, ensuring that the organization's messages rank high in search results and reach the right audience precisely when they are searching for relevant information.