Strategic Public Relations Planning and Management

Strategic public relations planning transforms communication from reactive tactics to proactive management that drives organizational success. This advanced course focuses on developing comprehensive PR strategies that align with business objectives and deliver measurable results. Participants will learn to conduct sophisticated research, set meaningful objectives, allocate resources effectively, and manage complex PR programs across multiple channels and stakeholder groups. The curriculum emphasizes the integration of PR with overall organizational strategy, budget management, and performance measurement to demonstrate the value of public relations as a management function rather than just a communication activity.