Digital Public Relations Strategy

This advanced course moves beyond traditional media relations to equip PR professionals with a mastery of the **Digital Public Relations Strategy**. The modern communication landscape demands an integrated approach where owned media, earned media, and digital influence work in synergy to shape public perception. Participants will learn how to leverage search engine optimization (SEO), content marketing, and digital analytics to create measurable, high-impact campaigns. This strategic approach ensures PR efforts are not only visible but also drive concrete business outcomes, positioning the professional as a strategic digital leader.