Negotiation and Persuasion Skills for Communicators

For communicators, every interaction—from a media pitch to an internal budget request—is a form of negotiation or persuasion. This practical course provides the foundational and advanced techniques to secure favorable outcomes, whether dealing with a skeptical journalist or a resistant internal stakeholder. Participants will learn how to identify their **Best Alternative To a Negotiated Agreement (BATNA)**, master active listening, and employ persuasive psychological triggers to achieve mutual gain. The training shifts the communicator's role from information provider to skillful influencer and strategic negotiator, ensuring their ideas and projects get the necessary buy-in and resources.