B2B (Business-to-Business) Public Relations

Business-to-Business public relations requires specialized strategies and tactics that differ significantly from consumer-focused approaches, addressing complex sales cycles, multiple decision-makers, and relationship-driven business environments. This course provides comprehensive frameworks for developing B2B PR programs that build brand authority, generate qualified leads, and support sales objectives in professional and industrial markets. Participants will learn to craft compelling thought leadership content, navigate industry-specific media landscapes, and measure PR impact on business development outcomes. The curriculum emphasizes account-based marketing integration, sales enablement, and ROI-focused approaches that demonstrate the tangible business value of B2B public relations investments.