Negotiation Mastery: Persuasion and Influence in Action

This intensive workshop is engineered for professionals who need to consistently achieve superior outcomes in complex negotiations, from high-stakes contracts to internal resource allocation. Moving beyond transactional haggling, the course focuses on the Harvard-based principles of interests-based negotiation, psychological leverage, and creating sustainable value. Participants will master a structured four-phase negotiation process, learn to identify the crucial **BATNA (Best Alternative to a Negotiated Agreement)**, and confidently manage power dynamics. By integrating persuasion and influence tactics, attendees will be equipped to consistently turn competitive discussions into mutually beneficial partnerships.