Strategic Data Analysis for Business Decisions

This course bridges the gap between raw data and executive strategy, focusing on how analysts can provide insights that directly impact top-level business decisions and long-term planning. Participants will learn how to scope analytical projects that align with organizational objectives, perform advanced cohort and segmentation analysis, and build compelling business cases based on quantified returns. We emphasize critical thinking, strategic framing of data questions, and translating complex models into clear, actionable recommendations for leadership. This program is essential for those who want their analysis to drive enterprise value.