Strategic Brand Management and Reputation Risk

This comprehensive course explores the strategic management of brands as valuable business assets while addressing the critical dimension of reputation risk. Participants will learn how to build, measure, and protect brand equity in an increasingly transparent and interconnected business environment. The curriculum covers brand strategy development, positioning, architecture, and the integration of reputation risk management into overall brand strategy. Through case studies and practical frameworks, attendees will develop capabilities to create resilient brands that can withstand crises and maintain stakeholder trust. This course emphasizes the strategic importance of brand management in creating sustainable business value.