The Balanced Scorecard and KPIs: Measuring What Matters

For a strategy to be successful, it must be measurable, and the Balanced Scorecard (BSC) is the preeminent framework for translating vision into an integrated, four-perspective performance measurement system. This course provides an in-depth, practical guide to designing and deploying a robust BSC and defining meaningful Key Performance Indicators (KPIs). Participants will learn how to create a Strategy Map that illustrates cause-and-effect linkages and then select metrics that truly drive desired behaviors. The focus is on using the BSC not just as a measurement tool but as a strategic management system to align, communicate, and track execution.