Data-Driven Strategy and Business Analytics

In the modern era, data is the ultimate competitive resource, and the ability to convert raw data into strategic insight is non-negotiable for competitive advantage. This course focuses on integrating business analytics into the core strategic process, from identifying market opportunities to measuring execution success. Participants will learn how to frame strategic questions as analytical problems, leverage predictive and prescriptive modeling, and build a data governance framework. The program bridges the gap between the analytics department and the strategy office, ensuring that data is used not just for reporting, but for informing high-stakes strategic choices and generating new business models.