Enhancing Marketing Performance

This action-oriented course is dedicated to **Enhancing Marketing Performance** by instilling a rigorous, data-driven culture of measurement, analysis, and optimization. It moves beyond simple reporting to focus on strategic control systems, efficiency metrics, and the calculation of marketing's tangible financial contribution. Participants will learn how to build performance dashboards, conduct profitability analysis by segment, and implement continuous improvement methodologies (e.g., agile marketing). The goal is to transform the marketing function from a cost center into a transparent, accountable, and highly effective driver of organizational revenue and profit.