Product Marketing: Launching and Managing Products

This essential course provides a deep dive into **Product Marketing**, the critical function that bridges product development and customer acquisition. Participants will master the end-to-end process, from conducting market and competitive analysis to defining the **Go-to-Market (GTM) Strategy** and driving successful product adoption. The curriculum focuses on developing high-impact messaging, creating sales enablement tools, and measuring marketing performance post-launch. By mastering these skills, product marketers become the voice of the customer internally and the voice of the product externally, ensuring new offerings achieve maximum market penetration and business impact.