Major Account Planning Training (MAP)

**Major Account Planning Training (MAP)** is an intensive, practical course focused on the advanced, deep-dive planning required to secure, penetrate, and grow the largest and most complex customer accounts. This training is centered on methodologies for comprehensive stakeholder analysis, competitive positioning in high-stakes deals, and the creation of detailed **Account Blueprints**. Participants will master the process of aligning all internal resources (Sales, Service, Product) to present a unified, high-value proposition to the customer's executive team. Successful completion ensures participants can navigate the complexities of large organizations, turning a single opportunity into a sustained, multi-year strategic partnership.