Introduction to Marketing Technology (MarTech) Stacks

The marketing technology landscape has exploded with thousands of solutions that enable organizations to automate, personalize, and scale their marketing efforts across digital channels. This foundational course provides a comprehensive overview of MarTech stacks, their components, and how to strategically select, implement, and manage marketing technologies to drive business results. Participants will learn to navigate the complex MarTech ecosystem, understand integration requirements, and align technology investments with marketing strategy and customer experience objectives. The curriculum covers everything from core marketing automation platforms to emerging AI and analytics tools, providing practical frameworks for building and optimizing technology stacks that deliver measurable ROI.