Writing for the Web: Creating Clear and Engaging Digital Content

Writing for the Web addresses the unique challenges and opportunities of creating content for digital platforms where attention spans are short and competition is intense. This course teaches participants how to craft web content that is not only readable and scannable but also optimized for search engines and user experience. You will learn to apply proven techniques for structuring online information, writing compelling calls to action, and creating content that engages diverse audiences across devices. Through practical exercises and real-world examples, you will develop the skills needed to create digital content that achieves your communication goals.