Measuring PR Impact: Analytics and ROI

Demonstrating the value and impact of public relations has become increasingly critical in data-driven organizations where every function must justify its contribution to business outcomes. This advanced course provides comprehensive methodologies for measuring PR effectiveness, calculating return on investment, and communicating results to executive leadership. Participants will learn to move beyond basic metrics like media impressions to develop sophisticated measurement frameworks that link PR activities to business objectives. The curriculum covers both traditional and digital measurement techniques, advanced analytics tools, and reporting strategies that elevate PR from a cost center to a value-creating function within the organization.