Planning and Managing PR Campaigns

Effective PR campaigns require meticulous planning, precise execution, and continuous optimization to achieve desired outcomes. This practical course provides a comprehensive framework for developing and managing successful PR campaigns from conception through evaluation. Participants will learn to translate strategic objectives into actionable campaign plans, manage implementation across multiple channels, and adapt tactics based on real-time feedback and results. The curriculum covers both traditional campaign management techniques and modern agile approaches, emphasizing hands-on application through case studies and practical exercises that build confidence in campaign leadership and problem-solving capabilities.