Principles of Public Relations and Communications

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. This foundational course introduces the essential principles and practices that underpin effective public relations in today's dynamic media landscape. Participants will explore the historical evolution of PR, understand its role in organizational success, and learn how to apply fundamental communication theories to real-world scenarios. The course covers the complete PR process from research and planning through implementation and evaluation, providing a comprehensive overview of the profession's core competencies and ethical responsibilities.