Achieving Mastery in Public Relations: Tactics, Media Interaction, and Crisis Handling

This capstone course is designed for seasoned practitioners seeking to consolidate their expertise across the three core pillars of **Public Relations Mastery**: advanced strategy and tactics, sophisticated media relations, and high-level crisis management. It transitions the participant from competent manager to strategic advisor by focusing on integrated campaign planning, influencing opinion leaders, and maintaining control during a high-stakes environment. The curriculum is delivered through scenario-based learning and executive-level case studies, ensuring participants can seamlessly combine planning, execution, and risk mitigation to achieve superior organizational outcomes.