Entertainment Marketing Strategies

This dynamic course immerses participants in the high-stakes, fast-paced world of **Entertainment Marketing**, spanning film, television, music, gaming, and celebrity promotion. Unlike traditional marketing, entertainment demands intense hype generation, managing sensitive talent relationships, and leveraging highly fragmented media consumption. Participants will learn how to manage publicity stunts, coordinate red-carpet events, secure product placements, and master the lifecycle marketing from pre-production buzz to post-release franchise extension. The curriculum emphasizes generating **Earned Media Hype** and creating cultural moments that drive ticket sales, viewership, and brand awareness.