Employer Branding and Talent Attraction Strategies

In today's highly competitive market, a compelling **Employer Brand** is the decisive factor in attracting and retaining scarce talent. This strategic course guides participants through the process of defining, developing, and deploying a unique **Employee Value Proposition (EVP)** that truly differentiates their organization. The program focuses on leveraging digital channels, social media, and employee advocacy to build an authentic brand narrative that resonates with target candidate segments. Participants will learn how to measure brand equity and integrate the **EVP** seamlessly across the entire candidate and employee lifecycle, turning talent attraction into a powerful strategic advantage.