Digital transformation represents a fundamental reimagining of how organizations use technology, people, and processes to fundamentally change business performance and value delivery. This comprehensive course explores strategies for transforming traditional products and services into digital or digitally-enhanced offerings that meet evolving customer expectations and create new revenue streams. Participants will learn to identify digital transformation opportunities, develop business cases, and lead cross-functional initiatives that leverage emerging technologies to create competitive advantage. The curriculum covers everything from digital product strategy and agile development methodologies to change management and measuring transformation success in rapidly evolving digital markets.
Digital Transformation in Product and Service Offerings
Sales and Marketing
October 25, 2025
Introduction
Objectives
Upon completion, participants will be able to:
- Understand digital transformation frameworks and maturity models
- Identify digital transformation opportunities in existing products and services
- Develop digital product strategies and business cases
- Apply agile and lean methodologies to digital transformation
- Lead cross-functional digital transformation initiatives
- Manage change and cultural transformation in digital initiatives
- Measure and optimize digital transformation ROI
- Integrate customer experience design into digital offerings
- Navigate ethical and regulatory considerations in digital transformation
- Plan for continuous innovation and digital evolution
Target Audience
- Product Managers and Directors
- Digital Transformation Leaders
- Innovation Managers
- Business Development Executives
- Technology and IT Leaders
- Service Design Professionals
- Strategy and Planning Managers
- Entrepreneurs and Business Owners
Methodology
- Case studies of successful digital transformations
- Business model innovation workshops
- Agile methodology simulations
- Digital opportunity assessment exercises
- Stakeholder management role-playing
- ROI calculation and business case development
- Peer review of transformation plans
Personal Impact
- Enhanced strategic thinking and innovation capabilities
- Improved cross-functional leadership skills
- Stronger understanding of emerging technologies
- Increased confidence in driving organizational change
- Better business case development and ROI analysis
- Enhanced career opportunities in digital leadership
Organizational Impact
- Faster adaptation to market changes and disruptions
- New revenue streams from digital offerings
- Improved customer satisfaction and retention
- Higher operational efficiency and cost reduction
- Stronger competitive positioning in digital markets
- Enhanced innovation culture and capabilities
Course Outline
Digital Transformation Foundations
Strategic Context- Digital transformation definition and scope
- Drivers and imperatives for digital transformation
- Digital maturity models and assessment
- Industry disruption patterns and case studies
- Digital transformation vs. digital optimization
- Digital transformation frameworks and methodologies
- Customer-centric transformation approaches
- Technology-enabled business model innovation
- Digital capability building and investment
- Transformation governance and leadership
Opportunity Identification and Strategy
Opportunity Assessment- Market and competitive analysis for digital opportunities
- Customer insight and unmet need identification
- Technology trend analysis and application
- Business model canvas for digital offerings
- Value proposition design for digital products
- Digital product and service strategy formulation
- Portfolio management for digital initiatives
- Partnership and ecosystem strategy
- Investment prioritization and resource allocation
- Risk assessment and mitigation planning
Transformation Execution
Agile Methodologies- Agile and lean principles for transformation
- Minimum viable product (MVP) development
- Iterative development and continuous improvement
- Cross-functional team structures and collaboration
- DevOps and continuous delivery practices
- Cloud computing and infrastructure strategy
- API economy and microservices architecture
- Data and analytics capabilities
- AI and machine learning integration
- Cybersecurity and compliance considerations
Customer Experience Integration
Digital Experience Design- User-centered design principles
- Omnichannel experience strategy
- Personalization and contextual experiences
- Mobile-first and responsive design
- Accessibility and inclusive design
- Digitizing service delivery processes
- Self-service and automation strategies
- Service blueprinting for digital offerings
- Customer support and success integration
- Feedback loops and continuous learning
Change Management and Culture
Organizational Change- Change management frameworks for digital transformation
- Stakeholder analysis and engagement
- Communication strategies for transformation
- Training and capability development
- Resistance management and overcome
- Building digital-first culture
- Innovation and experimentation mindset
- Collaboration and breaking down silos
- Leadership behaviors for digital transformation
- Talent development and retention strategies
Measurement and Scaling
Performance Measurement- Digital transformation KPIs and metrics
- ROI calculation for digital initiatives
- Customer adoption and engagement measurement
- Operational efficiency improvements
- Competitive advantage assessment
- Scaling successful digital initiatives
- Platform strategies and ecosystem development
- Continuous innovation processes
- Transformation office and governance
- Future planning and trend adaptation
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