Speaking and Presentation Skills Training

Public Relations October 25, 2025
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Introduction

Effective public speaking is a critical skill for all PR professionals and executive spokespersons, demanding clarity, confidence, and compelling delivery. This immersive training provides practical techniques to structure engaging narratives, utilize visual aids effectively, and manage presentation anxiety. Participants will engage in intensive practice sessions to refine their vocal presence, body language, and ability to handle challenging Q&A sessions, ensuring their message is not just heard, but remembered and acted upon. The course transforms speakers from simply conveying information to inspiring and influencing their audiences, whether in a press conference or a boardroom.

Objectives

Upon completion of this course, participants will be able to:

  • Structure a compelling, persuasive presentation with a clear narrative arc and strategic objective.
  • Master techniques for managing presentation anxiety and projecting confidence under pressure.
  • Utilize vocal variety, pacing, and appropriate body language to enhance delivery and audience engagement.
  • Design visually impactful, minimalist slides (e.g., using the **Less is More** principle) that support the message.
  • Develop and practice strategies for successfully handling hostile or complex questions during Q&A sessions.
  • Tailor content, tone, and delivery style for various audiences (e.g., media, investors, employees).
  • Tell engaging stories that connect emotionally with the audience and reinforce key messages.
  • Conduct a self-critique using video analysis to continuously improve personal presentation style.

Target Audience

  • PR and Corporate Communications Professionals
  • Designated Executive and Spokesperson Candidates
  • Managers and Directors required to present to senior leadership/Board
  • Sales and Business Development Presenters
  • Any professional seeking to overcome public speaking anxiety

Methodology

  • Intensive On-Camera Presentation Practice and Personalized Video Critique
  • Group Storytelling and Narrative Structure Workshops
  • Individual Exercise: Designing and Presenting Slides Based on the "Less is More" Principle
  • Role-Playing Hostile Q&A and Challenging Stakeholder Scenarios
  • Discussions on the Ethics of Persuasion and Audience Manipulation

Personal Impact

  • Significant reduction in public speaking anxiety and increased self-confidence.
  • Mastery of structuring and delivering clear, persuasive, and memorable presentations.
  • Improved ability to handle challenging questions and maintain composure under pressure.
  • Enhanced professional credibility and visibility within the organization.
  • Acquisition of a transferable communication skill set vital for leadership roles.

Organizational Impact

  • More persuasive and successful communication of corporate strategy and PR narratives.
  • Improved performance of spokespersons in media and investor relations settings.
  • Clearer communication of internal goals, leading to better employee alignment and engagement.
  • Enhanced organizational reputation through polished, professional, and confident external representations.
  • Faster and more effective decision-making through high-impact, focused boardroom presentations.

Course Outline

Unit 1: Structure and Strategic Content

Narrative Development
  • Defining the core purpose and single strategic objective of the presentation.
  • Mastering the three-part structure: compelling opening (hook), well-supported body, and strong call to action.
  • Techniques for using narrative and storytelling to connect emotionally with the audience.
  • Structuring complex information for maximum clarity and retention (signposting, repetition).
  • Developing effective, quotable soundbites for media and internal communication.

Unit 2: Visual Aids and Slide Design

Support, Not Substitute
  • Applying the **"Less is More"** principle to eliminate cluttered and distracting slides.
  • Designing slides using strong visuals, limited text, and clear data visualization.
  • Techniques for seamlessly integrating video, imagery, and demonstrations into the presentation flow.
  • Guidelines for font choice, color palette, and corporate branding consistency.
  • Mastering the use of speaker notes and efficient transition techniques.

Unit 3: Delivery and Presence

Vocal and Non-Verbal
  • Managing anxiety: breathing techniques, visualization, and reframing fear.
  • Mastering vocal dynamics: pace, projection, pitch, and the effective use of strategic pauses.
  • Non-verbal communication: body language, gestures, eye contact, and stage positioning.
  • The importance of authentic connection and conversational tone, even in formal settings.
  • Techniques for presenting remotely (webinars, video calls) and maintaining engagement.

Unit 4: Handling Q&A and Difficult Audiences

Engagement and Control
  • Developing a robust strategy for anticipating and preparing for challenging questions.
  • Techniques for listening actively and ensuring the question is clearly understood before answering.
  • Mastering the **"Bridge"** technique to transition from a hostile question back to a key message.
  • Strategies for managing time, dealing with hecklers, and addressing skeptical or diverse audiences.
  • The importance of maintaining composure and credibility throughout the Q&A session.

Unit 5: Practice and Personalized Critique

Feedback and Improvement
  • Intensive presentation practice sessions with immediate, structured feedback.
  • Utilizing video recording for self-critique of body language, vocal habits, and filler words.
  • Developing a personalized action plan for continuous speaking skill improvement.
  • Tips for rehearsal, memorization, and transitioning from notes to natural delivery.
  • Applying presentation skills to specific PR scenarios (e.g., press briefing, internal alignment meeting).

Ready to Learn More?

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