Upon completion of this course, participants will be able to:

• Master the core principles of **Agile Product Management** and the Product Manager's role in Scrum/Kanban.
• Conduct effective **User Story Mapping and Hypothesis Testing** to define and validate product features.
• Manage and prioritize the **Product Backlog** using scoring models and value-driven frameworks.
• Develop and communicate a clear, compelling **Product Vision** and strategic roadmap.
• Master techniques for effective collaboration and communication with cross-functional development teams (Engineering, UX).
• Define and measure success using product metrics (e.g., engagement, conversion, retention) and A/B testing.
• Apply principles of Minimum Viable Product (MVP) and iterative development to reduce risk and accelerate time-to-market.
• Lead effective agile ceremonies (e.g., Sprint Planning, Reviews) from a product perspective.

• Product Managers and Product Owners
• Scrum Masters and Agile Coaches
• Business Analysts and Project Managers
• Software Developers and Engineering Managers
• UX/UI Designers and Product Marketers

• Group Workshop: User Story Mapping and Backlog Prioritization Exercise (RICE/WSJF)
• Case Studies on Successful MVPs and Major Product Pivots in Agile Environments
• Individual Exercise: Drafting a Product Vision Statement, 3 Product Hypotheses, and Acceptance Criteria
• Role-Playing: Leading a Sprint Planning Session and Managing Scope Creep
• Discussions on Technical Debt Management and Product Manager/Scrum Master Relationship

Unit 1: Foundations of Agile Product Management

• Defining the **Agile Product Manager** role and responsibilities in Scrum and Kanban environments.
• Mastering the **Agile Manifesto** principles and translating them into product strategy.
• Developing a clear, compelling **Product Vision** and defining measurable goals (OKRs/KPIs).
• Understanding the strategic relationship between the Product Manager, Product Owner, and Scrum Master.
• Techniques for aligning the product vision with overall corporate strategy and market trends.

Unit 2: Customer Centricity and Discovery

Hypothesis and Validation
• Mastering techniques for continuous **Customer Discovery** (interviews, observation).
• Formulating testable **Product Hypotheses** and defining success criteria.
• Applying the **Build-Measure-Learn** loop for iterative product development.
• Developing and testing a Minimum Viable Product (MVP) to de-risk major features.
• Utilizing A/B testing, multivariate testing, and analytics for feature validation.

Unit 3: User Stories and Backlog Management

Prioritization and Flow
• Mastering the creation of effective **User Stories** and acceptance criteria ("As a user, I want...").
• Techniques for **User Story Mapping** to visualize the customer journey and product scope.
• Prioritizing the **Product Backlog** using frameworks (e.g., MoSCoW, RICE, WSJF).
• Estimating effort and value: collaborating with the engineering team on sizing and feasibility.
• Managing technical debt and balancing business value with platform health.

Unit 4: Agile Execution and Collaboration

Process and Teamwork
• Leading and facilitating key **Agile Ceremonies** from a product perspective (planning, refinement, review).
• Strategies for effective communication and negotiation with the development team.
• Mastering stakeholder management and managing conflicting priorities and expectations.
• Techniques for defining a clear **Definition of Done** and ensuring quality delivery.
• Strategies for handling scope changes and managing pivots effectively during a sprint.

Unit 5: Product Roadmapping and Metrics

Strategy and Performance
• Developing a flexible, value-driven **Product Roadmap** (themed vs. feature-based).
• Defining and tracking core product metrics (e.g., DAU/MAU, Churn Rate, Time-to-Value).
• Mastering cohort analysis and funnel analysis to identify areas of user friction.
• Techniques for effective product launch communication and go-to-market collaboration.
• The role of the Product Manager in managing end-of-life and sunsetting features.