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Assertive Communication: Expressing Yourself with Confidence

Personal Effectiveness and Self Development October 25, 2025
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Introduction

Assertive communication is the crucial middle ground between passive deference and aggressive dominance, allowing individuals to express their needs, thoughts, and feelings clearly, honestly, and respectfully. This course is designed to empower participants to find and use their professional voice with confidence. We will demystify the principles of assertiveness, providing practical techniques to set firm boundaries, handle criticism constructively, and say 'no' without guilt, ultimately enhancing self-esteem and fostering healthier professional relationships built on mutual respect.

Objectives

Objectives

Upon completion of this course, participants will be able to:

  • Clearly distinguish between passive, aggressive, and assertive communication styles.
  • Identify their default communication style and the situations where it is ineffective.
  • Employ "I" statements to express personal needs, opinions, and feelings without assigning blame.
  • Set and maintain professional boundaries firmly and respectfully.
  • Master techniques for saying 'No' to unreasonable requests while preserving the relationship.
  • Deliver and receive constructive feedback assertively and non-defensively.
  • Use assertive body language and vocal delivery to enhance the message's impact.
  • Navigate confrontational situations with composure and a solution-focused approach.

Target Audience

Target Audience

  • Employees who frequently feel overlooked, over-committed, or resentful in the workplace.
  • Individuals who tend to avoid conflict or struggle to express disagreement.
  • Managers who need to deliver tough performance feedback assertively.
  • New team members or those stepping into roles requiring significant inter-departmental negotiation.
  • Anyone looking to boost their self-confidence and professional credibility.

Methodology

  • Extensive role-playing with emphasis on vocal and non-verbal delivery.
  • Group exercises and self-assessment tools to identify communication styles.
  • Individual scripting of "No" statements and boundary-setting conversations.
  • Case studies involving workplace conflict and performance feedback.
  • Facilitated discussions and group debriefs after practice sessions.

Personal Impact

  • Significantly increased self-confidence and self-respect in professional settings.
  • Greater control over time and workload due to effective boundary setting.
  • Healthier, more honest, and mutually respectful professional relationships.
  • Reduced stress and resentment from over-committing or being taken advantage of.
  • Improved ability to negotiate and advocate for self and team.
  • A clearer, more authoritative professional presence.

Organizational Impact

  • Fewer communication breakdowns and misunderstandings.
  • A more respectful and direct internal communication culture.
  • Improved employee morale and reduced burnout due to effective boundaries.
  • Faster problem resolution as issues are addressed directly and early.
  • More effective delegation and constructive performance management.

Course Outline

Unit 1: Foundations of Assertiveness

Defining Communication Styles
  • Analysis of the three main styles: Passive, Aggressive, and Assertive.
  • The costs and consequences of operating in non-assertive styles.
  • The Assertive Bill of Rights: Understanding your professional entitlements.
  • Self-assessment: Pinpointing personal triggers and non-assertive habits.
The Assertive Mindset
  • Challenging limiting beliefs and self-talk that prevent assertiveness.
  • The link between self-esteem, self-respect, and assertive behaviour.
  • Understanding and managing the fear of confrontation and rejection.
  • Developing a win-win outlook in all professional interactions.

Unit 2: Assertive Language and Techniques

Mastering "I" Statements
  • The structure and power of the DESC (Describe, Express, Specify, Consequence) script.
  • Using clear, non-judgmental language to describe behaviour and impact.
  • Expressing feelings and opinions honestly without using accusatory "You" statements.
  • Techniques for making clear, specific requests for change or action.
Vocal and Non-Verbal Assertiveness
  • Cultivating an assertive vocal tone: pace, volume, and inflection.
  • Using assertive body language: maintaining eye contact, posture, and facial expression.
  • Strategies for handling nervousness and projecting confidence.
  • The power of silence and the pause in assertive conversations.

Unit 3: Setting Boundaries and Saying "No"

Establishing Boundaries
  • Identifying personal and professional boundaries that are being violated.
  • The process of communicating a boundary clearly and calmly.
  • Techniques for reinforcing boundaries when they are tested.
  • Managing guilt and anxiety associated with protecting your time and energy.
The Art of Saying "No"
  • Frameworks for declining requests respectfully while offering alternatives.
  • Strategies for saying 'No' to managers, clients, and difficult colleagues.
  • Handling persistent pressure and manipulative tactics with grace.
  • Understanding the importance of prioritisation in the decision to say 'No'.

Unit 4: Assertiveness in Challenging Situations

Giving and Receiving Feedback
  • Delivering constructive feedback assertively using the 'Feedback Sandwich' or SBI (Situation, Behaviour, Impact) model.
  • Assertively receiving criticism without becoming defensive or passive.
  • Techniques for asking for the feedback you need to improve.
  • Using "fogging" and "broken record" techniques to manage personal attacks.
Navigating Conflict
  • Applying assertiveness to negotiate favourable outcomes in disagreements.
  • Strategies for de-escalating aggressive behaviour from others.
  • Techniques for handling emotional outbursts and maintaining composure.
  • Assertively following up to ensure commitments are met.

Unit 5: Integration and Personal Action

Assertiveness Practice Workshop
  • Intense role-playing and scripting of high-stakes, real-world assertive conversations.
  • Peer feedback on vocal tone, body language, and use of assertive language.
  • Developing a personalized "Assertiveness Action Plan" for daily practice.
  • Visualisation and rehearsal techniques for upcoming difficult interactions.

Ready to Learn More?

Have questions about this course? Get in touch with our training consultants.

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Upcoming Sessions

05 Jan

Casablanca

January 05, 2026 - January 07, 2026

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26 Jan

Dubai

January 26, 2026 - January 30, 2026

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16 Feb

Dusseldorf

February 16, 2026 - February 27, 2026

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