This comprehensive course addresses the critical skills needed to develop and manage successful partnerships and strategic alliances. Participants will learn how to identify potential partners, structure alliance agreements, and manage collaborative relationships for mutual benefit. The course covers alliance lifecycle management, governance structures, and performance measurement in partnership contexts. Through case studies and negotiation exercises, attendees will develop the capability to create value through partnerships while managing risks and conflicts effectively. This training is essential for leaders operating in increasingly interconnected and collaborative business environments.
Managing Partnerships and Strategic Alliances
Leadership and Business Management
October 25, 2025
Introduction
Objectives
Upon completion of this course, participants will be able to:
- Identify and evaluate potential partnership opportunities
- Structure alliance agreements and governance
- Negotiate partnership terms and conditions
- Manage alliance relationships and performance
- Resolve conflicts and manage partnership challenges
- Measure partnership value and ROI
- Develop partnership strategies aligned with business objectives
- Build partnership management capabilities
- Navigate cultural and organizational differences in alliances
Target Audience
- Business development directors
- Strategic partnership managers
- Alliance and channel managers
- Corporate development professionals
- Sales and marketing leaders
- Supply chain and procurement managers
- International business managers
- Executives responsible for partnership strategy
Methodology
- Partnership case studies and analysis
- Negotiation role-playing exercises
- Alliance agreement development workshops
- Conflict resolution simulations
- Partnership performance measurement exercises
- Stakeholder management scenarios
- Peer feedback and coaching
Personal Impact
- Enhanced negotiation and influence skills
- Improved relationship management capabilities
- Stronger strategic thinking in partnership contexts
- Increased confidence in managing complex relationships
- Better conflict resolution and problem-solving abilities
- Enhanced cross-cultural understanding and sensitivity
Organizational Impact
- More successful and productive partnerships
- Enhanced innovation through collaboration
- Improved market access and reach
- Better risk management in alliances
- Increased value creation from partnerships
- Stronger competitive positioning through ecosystems
Course Outline
Unit 1: Partnership Strategy and Planning
Strategic Foundation- Role of partnerships in business strategy
- Types of strategic alliances and partnerships
- Partnership objectives and value proposition
- Partner selection criteria and evaluation
- Market and partner landscape analysis
- Strategic fit assessment
- Risk assessment in partnerships
- Business case development for alliances
Unit 2: Alliance Formation and Negotiation
Partnership Design- Alliance structure and governance design
- Legal and contractual considerations
- Intellectual property protection
- Resource commitment and contribution planning
- Partnership negotiation preparation
- Win-win negotiation techniques
- Cultural considerations in negotiations
- Agreement documentation and execution
Unit 3: Alliance Implementation
Launch and Onboarding- Alliance launch planning and execution
- Team formation and role definition
- Communication and reporting structures
- Integration planning and execution
- Day-to-day alliance management
- Performance monitoring and reporting
- Issue escalation and resolution
- Resource coordination and optimization
Unit 4: Relationship Management
Partnership Governance- Governance committee management
- Steering committee effectiveness
- Decision-making processes in alliances
- Relationship health monitoring
- Identifying and addressing conflicts early
- Mediation and dispute resolution
- Renegotiation and contract adjustments
- Partnership termination considerations
Unit 5: Performance and Evolution
Performance Measurement- Partnership KPIs and metrics
- Value creation measurement
- ROI analysis for partnerships
- Benchmarking partnership performance
- Scaling successful partnerships
- Partnership portfolio management
- Learning and capability development
- Strategic renewal and adaptation
Ready to Learn More?
Have questions about this course? Get in touch with our training consultants.
Submit Your Enquiry