This practical course provides comprehensive frameworks and techniques for identifying, analyzing, engaging, and managing stakeholders in public sector contexts. Participants will learn to develop stakeholder strategies that build support, manage expectations, and mitigate risks throughout project and policy lifecycles. The program covers communication planning, relationship building, and conflict resolution techniques specific to complex public sector environments with diverse and often competing stakeholder interests. Through case studies and role-playing exercises, professionals will develop capabilities to navigate stakeholder landscapes effectively and achieve outcomes that balance multiple perspectives and priorities.
Effective Stakeholder Management
Government and Public Sector
October 25, 2025
Introduction
Objectives
Participants will learn to:
- Identify and map stakeholders systematically
- Analyze stakeholder interests, influence, and expectations
- Develop tailored stakeholder engagement strategies
- Build and maintain productive stakeholder relationships
- Manage difficult stakeholders and resolve conflicts
- Communicate effectively with diverse stakeholder groups
- Monitor and adapt stakeholder strategies over time
- Navigate political and community stakeholder dynamics
- Balance competing stakeholder interests ethically
- Measure and demonstrate stakeholder engagement effectiveness
Target Audience
- Project and program managers
- Policy advisors and developers
- Communication and public affairs professionals
- Community engagement specialists
- Service delivery managers
- Change management practitioners
- Anyone interacting with external stakeholders
Methodology
- Stakeholder mapping exercises
- Role-playing stakeholder scenarios
- Case studies of stakeholder challenges
- Communication planning workshops
- Peer consultation on stakeholder issues
- Action planning for real projects
Personal Impact
- Enhanced relationship building and management skills
- Improved communication and influence capabilities
- Stronger conflict resolution and negotiation skills
- Greater confidence in stakeholder interactions
- Better strategic thinking about stakeholder landscapes
- Career advancement through stakeholder expertise
Organizational Impact
- Improved project and program success rates
- Reduced risks from stakeholder opposition
- Enhanced organizational reputation and trust
- Better community and public relationships
- More sustainable outcomes through stakeholder buy-in
- Increased innovation through stakeholder collaboration
Course Outline
Stakeholder Management Foundation
Stakeholder Concepts- Understanding stakeholders in public sector context
- Stakeholder theory and principles
- Ethical considerations in stakeholder management
- Public sector stakeholder landscape characteristics
- Stakeholder identification techniques
- Stakeholder mapping and analysis tools
- Power-interest-influence matrices
- Understanding stakeholder motivations and expectations
Engagement Strategy
Strategy Development- Developing stakeholder engagement plans
- Tailoring approaches to different stakeholder types
- Resource planning for stakeholder engagement
- Integration with project and program plans
- Message development for different audiences
- Communication channels and tactics
- Feedback mechanisms and listening strategies
- Crisis and issues communication
Relationship Management
Building Relationships- Trust-building techniques and strategies
- Networking and relationship development
- Cultural competence in stakeholder interactions
- Long-term relationship maintenance
- Identifying and addressing conflicts early
- Negotiation and mediation techniques
- Managing difficult conversations
- Building consensus among competing interests
Advanced Applications
Complex Scenarios- Managing stakeholders in controversial projects
- Working with media as stakeholders
- Political stakeholder management
- Community and citizen engagement
- Monitoring stakeholder engagement effectiveness
- Adapting strategies based on feedback
- Measuring relationship quality and trust
- Continuous improvement in stakeholder practice
Ready to Learn More?
Have questions about this course? Get in touch with our training consultants.
Submit Your Enquiry