Upon successful completion of this program, participants will be able to:

• Develop a robust product vision, strategy, and roadmap aligned with clear business objectives.
• Master advanced customer discovery techniques to identify validated market needs and pain points.
• Apply various prioritization frameworks (e.g., RICE, MoSCoW) to manage the product backlog effectively.
• Define, track, and interpret key product metrics (e.g., AARRR/Pirate Metrics) to drive growth.
• Lead and manage cross-functional product teams using Agile/Scrum best practices.
• Successfully manage key stakeholders, from engineering leads to executive sponsors.
• Conduct competitive analysis and market sizing to identify new product opportunities.
• Formulate and execute a data-driven go-to-market strategy for digital launches.

• Aspiring and Current Product Managers/Owners
• Business Analysts and Project Managers transitioning to product roles
• UX/UI Designers seeking a more strategic role
• Engineers interested in the business and customer aspects of product development
• Marketing and Sales Professionals focused on digital products
• Founders and Entrepreneurs building digital businesses
• Digital Transformation Leaders overseeing product portfolios

• **Scenarios:** Responding to a demand from a major sales leader for a feature that contradicts the established product vision.
• **Case Studies:** Analyzing the successful launch and growth strategies of leading digital products (e.g., Slack, Netflix, Zoom).
• **Group Activities:** Developing a complete product roadmap and prioritizing the first two sprints using a defined framework (e.g., Weighted Shortest Job First).
• **Individual Exercises:** Drafting a product requirements document (PRD) and defining the AARRR metrics for a new digital service.
• **Mini-Case Studies:** Rapid analysis of a user churn issue using provided cohort data and proposing a retention strategy.
• **Syndicate Discussions:** Debating the ethical line between feature development and manipulative design patterns.
• **Pitch Simulation:** Presenting a product strategy and roadmap to a simulated executive board for funding approval.

Unit 1: Product Strategy and Vision

• Defining the Product Manager role and its strategic relationship with engineering and marketing.
• Developing a compelling product vision and mission statement.
• Conducting market sizing, competitive analysis, and strategic positioning.
• Techniques for identifying and analyzing unmet customer needs (Jobs-to-Be-Done).
• Translating business strategy into quantifiable product objectives and Key Results (OKRs).
• Defining Minimum Viable Product (MVP) and Minimum Lovable Product (MLP) concepts.

Unit 2: Customer Discovery and Validation

• Mastering customer interviewing and user testing techniques.
• Creating and utilizing detailed Buyer Personas and Empathy Maps.
• Developing and testing clear hypotheses before committing resources.
• The scientific method of product development and A/B testing best practices.
• Iterative prototyping and fast feedback loops for digital services.
• Analyzing qualitative feedback and behavioral data for actionable insights.

Unit 3: Product Execution and Prioritization

• Techniques for product backlog creation and refinement.
• Mastering prioritization frameworks (e.g., RICE, MoSCoW, Opportunity Scoring).
• Writing effective user stories, acceptance criteria, and feature specifications.
• Leading Agile ceremonies (sprint planning, stand-ups) from a product perspective.
• Managing technical debt and balancing new feature development with maintenance.
• Managing dependencies and coordinating releases across multiple teams.

Unit 4: Growth, Metrics, and Optimization

• Understanding and applying key growth metrics (AARRR/Pirate Funnel).
• Defining, tracking, and analyzing product KPIs (e.g., LTV, CAC, DAU/MAU).
• Strategies for user acquisition, activation, retention, and monetization.
• Conducting cohort analysis to understand user behavior over time.
• Developing a data visualization strategy for product performance dashboards.
• Implementing growth hacking techniques ethically and effectively.

Unit 5: Stakeholder Management and Leadership

• Techniques for effective communication with executive sponsors and the board.
• Managing conflict and balancing competing priorities across departments (e.g., sales, legal).
• Building strong, collaborative relationships with engineering and design leads.
• Inspiring a shared vision and motivating cross-functional teams.
• Handling challenging situations, such as product setbacks and scope creep.
• Developing presentation skills to pitch and defend product decisions.