The digital era demands a new kind of leadership: one that is visionary, agile, and fluent in the strategic application of technology. This course focuses on defining and executing a winning digital strategy that moves beyond simply adopting technology to fundamentally redesigning the business model. Leaders will learn to balance short-term performance with long-term strategic evolution, build ambidextrous organizations that can both exploit current business and explore new opportunities, and effectively govern the increasing complexity of a data-driven enterprise.
Digital Leadership and Strategy
Introduction
Objectives
Upon completion of this course, participants will be able to:
- Formulate a clear, differentiated digital strategy that aligns with overall corporate goals.
- Lead the process of digital business model innovation, focusing on platform and ecosystem strategies.
- Understand and navigate the dual demands of running the core business while building future digital capabilities (organizational ambidexterity).
- Develop a robust digital governance framework that manages risk, ethics, and decentralized decision-making.
- Identify and prioritize the strategic technology capabilities (e.g., AI, Cloud, Data) required to execute the vision.
- Build high-performing, autonomous digital teams and empower them through psychological safety.
- Measure and articulate the financial and strategic ROI of digital investments to the board.
Target Audience
- C-Suite Executives (CEO, COO, CFO)
- Vice Presidents and Directors of Strategy
- Heads of Business Units and P&L Owners
- Chief Digital Officers and Chief Information Officers
Methodology
The methodology is high-level and cohort-based, focusing on peer discussion and executive decision-making. **Scenarios** involve presenting a strategic dilemma to the group (e.g., build vs. buy decision on a key technology). **Case studies** examine how industry leaders (e.g., Microsoft, Haier, financial institutions) successfully pivoted their core business models using digital levers. **Group activities** include using the Business Model Canvas to redesign a legacy service into a digital platform. **Individual exercises** require drafting the three-year strategic priorities for their organization. **Syndicate discussions** focus on the critical challenges of gaining board buy-in for significant technological and cultural transformation.
Personal Impact
- Gain the strategic competence to lead enterprise-wide digital business model change.
- Elevate personal credibility by speaking fluently on complex digital strategy topics.
- Develop a clearer framework for balancing short-term performance with long-term vision.
- Enhance ability to articulate the value of technology investments in business terms.
- Build a strong executive network of peers navigating similar challenges.
Organizational Impact
- Achieve a cohesive, differentiated, and executable digital strategy.
- Ensure resource allocation is focused on the highest-impact strategic initiatives.
- Accelerate market leadership by designing superior digital business models.
- Minimize risk through robust, forward-looking digital governance.
- Build organizational ambidexterity, ensuring both stability and innovation thrive.
Course Outline
UNIT 1: The Imperative for Digital Strategy
Defining the Digital Competitive Edge- The difference between IT Strategy and true Digital Business Strategy
- Identifying sources of digital disruption and competitive threats
- Understanding "Organizational Ambidexterity": Exploiting the Present and Exploring the Future
- Analyzing the spectrum of digital models: Enhancers, Distributors, and Transformers
UNIT 2: Formulating the Digital Vision
Redesigning the Business Model- Tools for identifying new value pools and customer opportunities
- Applying Platform Economics and the power of network effects to strategy
- Developing a strategic roadmap that links initiatives to measurable outcomes
- Defining the target operating model for a digitally transformed organization
UNIT 3: Governance and Portfolio Management
Managing Complexity and Risk- Developing a framework for strategic resource allocation (e.g., 70/20/10 model)
- Implementing a digital governance structure for distributed decision-making
- Portfolio management techniques for innovation and legacy maintenance
- Navigating ethical and regulatory risks associated with data and AI deployment
UNIT 4: Cultivating the Digital Talent Pool
Leading People and Capability- Identifying the critical digital roles and skill gaps in the leadership team
- Strategies for attracting, developing, and retaining top digital talent (The War for Talent)
- Building a culture of high-velocity learning and experimentation
- Empowering teams through clear mandates and decentralized authority
UNIT 5: Measuring and Sustaining the Strategy
Value Realization- Defining and tracking North Star Metrics for the digital transformation
- Connecting strategic goals to OKRs (Objectives and Key Results) at the team level
- Articulating the business case and ROI of long-term strategic investments
- Institutionalizing the strategy process for continuous, adaptive evolution
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